Deal Sheet: 2026 RAV4 LE AWD

Mark Jacobson Toyota · Durham, NC · VIN: 2T36CRAV0TC30J546

Negotiation Guide

Opening Offer

$36,369

Fair Price

$37,869

Walk Away Above

$37,688

• Recent buyers paid ~$362 above MSRP

Price Breakdown

Est. Dealer Cost$33,381

Est. Invoice$34,131

Holdback (est.)$750

MSRP (Sticker)$37,507

Dealer Add-Ons (DIA)+$499

Asking Price$38,904

Markup+$1,397

Est. Dealer Margin on This Car$5,523

Percentile91% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2883

Avg Markup+$362

Median Markup$0

Best Deal-$1,174

Worst Deal+$7,020

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory220 vehicles

Avg Markup (All Models)+$1,418

Avg Markup (RAV4)+$1,397

% Below MSRP0%

Avg Days to Sell17 days

Avg Sold Markup+$790

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