Deal Sheet: 2026 RAV4 LE AWD

Kendall Toyota of Anchorage · Anchorage, AK · VIN: 2T36CRAV0TC30J417

Negotiation Guide

Opening Offer

$35,159

Fair Price

$36,659

Walk Away Above

$36,599

• Recent buyers paid ~$347 above MSRP
• Sitting 34 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$32,520

Est. Invoice$33,250

Holdback (est.)$731

MSRP (Sticker)$36,539

Asking Price$36,838

Markup+$299

Est. Dealer Margin on This Car$4,318

Percentile64% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold2459

Avg Markup+$347

Median Markup$0

Best Deal-$1,098

Worst Deal+$5,880

% Sold Below MSRP59%

Avg Days to Sell21 days

Dealer Profile

Inventory493 vehicles

Avg Markup (All Models)+$889

Avg Markup (RAV4)+$299

% Below MSRP0%

Avg Days to Sell40 days

Avg Sold Markup+$695

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