Negotiation Guide
Opening Offer
$68,551
Fair Price
$70,051
Walk Away Above
$70,155
- • Recent buyers paid ~$208 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,531
Est. Invoice$63,936
Holdback (est.)$1,405
MSRP (Sticker)$70,259
Asking Price$71,058
Markup+$799
Est. Dealer Margin on This Car$8,527
Percentile80% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold376
Avg Markup-$208
Median Markup$0
Best Deal-$3,875
Worst Deal+$5,844
% Sold Below MSRP64%
Avg Days to Sell39 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)+$799
Avg Markup (RX)+$799
% Below MSRP0%
Avg Days to Sell27 days
Avg Sold Markup+$66
Price History
Jul 11, 2026$71,218 → $71,058(-$160)
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