Negotiation Guide
Opening Offer
$68,537
Fair Price
$70,037
Walk Away Above
$70,141
- • Recent buyers paid ~$208 below MSRP
Price Breakdown
Est. Dealer Cost$62,518
Est. Invoice$63,923
Holdback (est.)$1,405
MSRP (Sticker)$70,245
Asking Price$71,044
Markup+$799
Est. Dealer Margin on This Car$8,526
Percentile80% of inventory is priced lower
Days on Lot41 days
What Others Paid (Last 30 Days)
Cars Sold376
Avg Markup-$208
Median Markup$0
Best Deal-$3,875
Worst Deal+$5,844
% Sold Below MSRP64%
Avg Days to Sell39 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)+$799
Avg Markup (RX)+$799
% Below MSRP0%
Avg Days to Sell27 days
Avg Sold Markup+$66
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