Negotiation Guide
Opening Offer
$68,723
Fair Price
$70,223
Walk Away Above
$70,336
- • Recent buyers paid ~$227 below MSRP
Price Breakdown
Est. Dealer Cost$62,701
Est. Invoice$64,110
Holdback (est.)$1,409
MSRP (Sticker)$70,450
Dealer Add-Ons (DIA)+$897
Asking Price$71,646
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$8,946
Percentile89% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold403
Avg Markup-$227
Median Markup$0
Best Deal-$4,070
Worst Deal+$5,844
% Sold Below MSRP65%
Avg Days to Sell39 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (RX)+$1,146
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
Price History
Jul 16, 2026$71,246 → $71,646(+$400)
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