Negotiation Guide
Opening Offer
$69,217
Fair Price
$70,717
Walk Away Above
$70,830
- • Recent buyers paid ~$227 below MSRP
Price Breakdown
Est. Dealer Cost$63,140
Est. Invoice$64,559
Holdback (est.)$1,419
MSRP (Sticker)$70,944
Dealer Add-Ons (DIA)+$2,689
Asking Price$73,633
Markup+$2,689
Markup includes $2,689 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$10,493
Percentile97% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold403
Avg Markup-$227
Median Markup$0
Best Deal-$4,070
Worst Deal+$5,844
% Sold Below MSRP65%
Avg Days to Sell39 days
Dealer Profile
Inventory68 vehicles
Avg Markup (All Models)+$2,837
Avg Markup (RX)+$2,689
% Below MSRP7%
Avg Days to Sell39 days
Avg Sold Markup+$1,555
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