Negotiation Guide
Opening Offer
$68,382
Fair Price
$69,882
Walk Away Above
$69,995
- • Recent buyers paid ~$227 below MSRP
Price Breakdown
Est. Dealer Cost$62,397
Est. Invoice$63,799
Holdback (est.)$1,402
MSRP (Sticker)$70,109
Asking Price$70,908
Markup+$799
Est. Dealer Margin on This Car$8,511
Percentile80% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold403
Avg Markup-$227
Median Markup$0
Best Deal-$4,070
Worst Deal+$5,844
% Sold Below MSRP65%
Avg Days to Sell39 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)+$799
Avg Markup (RX)+$799
% Below MSRP0%
Avg Days to Sell26 days
Avg Sold Markup-$59
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Serra Lexus Lansing, MI
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