Negotiation Guide
Opening Offer
$37,009
Fair Price
$38,509
Walk Away Above
$38,902
- • Recent buyers paid ~$0 below MSRP
- • Sitting 128 days (avg 40) — extra leverage
Price Breakdown
Est. Dealer Cost$34,187
Est. Invoice$35,366
Holdback (est.)$1,179
MSRP (Sticker)$39,295
Asking Price$39,295
Markup$0
Est. Dealer Margin on This Car$5,108
Percentile100% of inventory is priced lower
Days on Lot128 days
What Others Paid (Last 30 Days)
Cars Sold53
Avg Markup-$0
Median Markup$0
Best Deal-$3
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory92 vehicles
Avg Markup (All Models)+$23
Avg Markup (CT4)+$1,143
% Below MSRP91%
Avg Days to Sell27 days
Avg Sold Markup-$358
Cheaper CT4 Luxury Inventory
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$0$39,02016d
RITCHEY CADILLACDaytona Beach, FL
$0$37,79537d
EARNHARDT CHANDLER CADILLAC, INCChandler, AZ
$0$37,79549d
RANDALL MOTORS, INC.San Angelo, TX
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SARANT CADILLAC CORP.Farmingdale, NY
$0$42,51923d
CENTRAL HOUSTON CADILLACHouston, TX
$0$40,41549d
KELLER MOTORSHanford, CA
$0$42,81519d