Deal Sheet: 2026 F-150 Lariat

Crain Ford of Little Rock · Little Rock, AR · VIN: 1FTFW5LDXTFB69884

Negotiation Guide

Opening Offer

$68,696

Fair Price

$70,196

Walk Away Above

$72,426

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,190

Est. Invoice$69,429

Holdback (est.)$2,240

MSRP (Sticker)$74,655

Asking Price$70,655

Markup-$4,000

Est. Dealer Margin on This Car$3,466

Percentile37% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory242 vehicles

Avg Markup (All Models)-$2,025

Avg Markup (F-150)-$3,387

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,660

Price History

Aug 6, 2026$74,655 → $70,655(-$4,000)

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