Deal Sheet: 2026 F-150 Lariat

McRee Ford, Inc. · Dickinson, TX · VIN: 1FTFW5L54TFB25095

Negotiation Guide

Opening Offer

$66,536

Fair Price

$68,036

Walk Away Above

$70,266

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,246

Est. Invoice$67,420

Holdback (est.)$2,175

MSRP (Sticker)$72,495

Asking Price$68,495

Markup-$4,000

Est. Dealer Margin on This Car$3,250

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory279 vehicles

Avg Markup (All Models)-$1,995

Avg Markup (F-150)-$3,526

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,208

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