Deal Sheet: 2026 F-150 Lariat

AutoNation Ford Gulf Freeway · Houston, TX · VIN: 1FTFW5L84TKD98846

Negotiation Guide

Opening Offer

$67,866

Fair Price

$69,366

Walk Away Above

$71,596

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$66,443

Est. Invoice$68,657

Holdback (est.)$2,215

MSRP (Sticker)$73,825

Asking Price$69,825

Markup-$4,000

Est. Dealer Margin on This Car$3,383

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory425 vehicles

Avg Markup (All Models)-$2,404

Avg Markup (F-150)-$3,497

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$2,469

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6004d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5704d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$73,7954d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2804d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2054d

Planet FordSpring, TX

-$4,000$69,0854d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8204d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4954d

Nielsen Ford of Morristown, Inc.Morristown, NJ

-$4,000$74,2604d