Deal Sheet: 2026 F-150 Lariat

AutoNation Ford Gulf Freeway · Houston, TX · VIN: 1FTFW5L55TFA05905

Negotiation Guide

Opening Offer

$71,836

Fair Price

$73,336

Walk Away Above

$75,566

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$70,016

Est. Invoice$72,349

Holdback (est.)$2,334

MSRP (Sticker)$77,795

Asking Price$73,795

Markup-$4,000

Est. Dealer Margin on This Car$3,780

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory425 vehicles

Avg Markup (All Models)-$2,404

Avg Markup (F-150)-$3,497

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$2,469

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6004d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,8254d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5704d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2804d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2054d

Planet FordSpring, TX

-$4,000$69,0854d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8204d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4954d

Nielsen Ford of Morristown, Inc.Morristown, NJ

-$4,000$74,2604d