Deal Sheet: 2026 F-150 Lariat

Tomball Ford, Inc. · Tomball, TX · VIN: 1FTFW5L57TKE70385

Negotiation Guide

Opening Offer

$68,481

Fair Price

$69,981

Walk Away Above

$72,211

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$66,996

Est. Invoice$69,229

Holdback (est.)$2,233

MSRP (Sticker)$74,440

Asking Price$70,440

Markup-$4,000

Est. Dealer Margin on This Car$3,444

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory725 vehicles

Avg Markup (All Models)-$2,134

Avg Markup (F-150)-$3,536

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,718

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