Deal Sheet: 2026 F-150 Lariat

Sons Ford of Auburn · Auburn, AL · VIN: 1FTFW5L83TFB88232

Negotiation Guide

Opening Offer

$66,511

Fair Price

$68,011

Walk Away Above

$70,241

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,223

Est. Invoice$67,397

Holdback (est.)$2,174

MSRP (Sticker)$72,470

Asking Price$69,470

Markup-$3,000

Est. Dealer Margin on This Car$4,247

Percentile96% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory285 vehicles

Avg Markup (All Models)-$1,058

Avg Markup (F-150)-$2,909

% Below MSRP83%

Avg Days to Sell34 days

Avg Sold Markup-$724

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