Negotiation Guide
Opening Offer
$75,404
Fair Price
$76,904
Walk Away Above
$78,389
- • Recent buyers paid ~$2,507 below MSRP
- • Sitting 68 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,888
Est. Invoice$74,284
Holdback (est.)$2,396
MSRP (Sticker)$79,875
Asking Price$77,875
Markup-$2,000
Est. Dealer Margin on This Car$5,988
Percentile31% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,507
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory326 vehicles
Avg Markup (All Models)+$517
Avg Markup (F-150)-$2,327
% Below MSRP66%
Avg Days to Sell33 days
Avg Sold Markup-$903
Price History
Jul 9, 2026$78,875 → $77,375(-$1,500)
Aug 6, 2026$77,375 → $77,875(+$500)
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