Negotiation Guide
Opening Offer
$67,638
Fair Price
$69,138
Walk Away Above
$70,392
- • Recent buyers paid ~$2,507 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,481
Est. Invoice$66,630
Holdback (est.)$2,149
MSRP (Sticker)$71,645
Asking Price$69,645
Markup-$2,000
Est. Dealer Margin on This Car$5,165
Percentile31% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,507
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory143 vehicles
Avg Markup (All Models)-$2,021
Avg Markup (F-150)-$3,857
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,625
Price History
Jul 9, 2026$70,645 → $69,145(-$1,500)
Aug 6, 2026$69,145 → $69,645(+$500)
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