Negotiation Guide
Opening Offer
$35,627
Fair Price
$37,127
Walk Away Above
$38,369
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,649
Est. Invoice$36,837
Holdback (est.)$1,188
MSRP (Sticker)$39,610
Asking Price$38,110
Markup-$1,500
Est. Dealer Margin on This Car$2,461
Percentile35% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory95 vehicles
Avg Markup (All Models)-$2,416
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$2,466
Price History
Jul 9, 2026$39,610 → $37,110(-$2,500)
Aug 6, 2026$37,110 → $38,110(+$1,000)
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