Negotiation Guide
Opening Offer
$37,466
Fair Price
$38,966
Walk Away Above
$39,288
- • Recent buyers paid ~$644 below MSRP
Price Breakdown
Est. Dealer Cost$35,649
Est. Invoice$36,837
Holdback$1,188
MSRP (Sticker)$39,610
Asking Price$39,610
Markup$0
Dealer Margin on This Car$3,961
Percentile100% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold410
Avg Markup-$644
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory95 vehicles
Avg Markup (All Models)-$818
Avg Markup (Ranger)-$500
% Below MSRP100%
Avg Days to Sell9 days
Avg Sold Markup-$722
Cheaper Ranger XL Inventory
Metro Ford Sales IncSchenectady, NY
-$2,000$38,57017d
Portsmouth FordPortsmouth, NH
-$2,000$38,94510d
Akins FordWinder, GA
-$2,000$33,24510d
Akins FordWinder, GA
-$2,000$33,78010d
Akins FordWinder, GA
-$2,000$33,24517d
Riverside FordMacon, GA
-$2,000$38,90017d
All American Ford of ParamusParamus, NJ
-$2,000$39,03017d
John Kennedy Ford PottstownPottstown, PA
-$2,000$39,26517d
Carman FordNew Castle, DE
-$2,000$36,95017d
Metro Ford Sales IncSchenectady, NY
-$2,000$38,57017d