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Deal Sheet: 2026 Ranger XL

#1 Cochran Ford Austintown · Youngstown, OH · VIN: 1FTER4PH9TLE42373

Negotiation Guide

Opening Offer
$36,717
Fair Price
$38,217
Walk Away Above
$39,459
  • Recent buyers paid ~$2,483 below MSRP
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,630
Est. Invoice$37,851
Holdback (est.)$1,221
MSRP (Sticker)$40,700
Asking Price$39,200
Markup-$1,500
Est. Dealer Margin on This Car$2,570
Percentile35% of inventory is priced lower
Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days

Dealer Profile

Inventory98 vehicles
Avg Markup (All Models)-$2,717
Avg Markup (Ranger)-$1,167
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,535

Price History

Aug 6, 2026$38,700$39,700(+$1,000)
Aug 15, 2026$39,700$39,200(-$500)