Negotiation Guide
Opening Offer
$34,962
Fair Price
$36,462
Walk Away Above
$37,704
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,051
Est. Invoice$36,219
Holdback (est.)$1,168
MSRP (Sticker)$38,945
Asking Price$37,445
Markup-$1,500
Est. Dealer Margin on This Car$2,395
Percentile35% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory224 vehicles
Avg Markup (All Models)-$2,275
Avg Markup (Ranger)-$1,083
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$2,396
Price History
Aug 6, 2026$36,945 → $37,945(+$1,000)
Aug 15, 2026$37,945 → $37,445(-$500)
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