Negotiation Guide
Opening Offer
$37,812
Fair Price
$39,312
Walk Away Above
$40,554
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,616
Est. Invoice$38,869
Holdback (est.)$1,254
MSRP (Sticker)$41,795
Asking Price$40,295
Markup-$1,500
Est. Dealer Margin on This Car$2,680
Percentile35% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory36 vehicles
Avg Markup (All Models)-$1,757
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,919
Price History
Aug 6, 2026$39,795 → $40,795(+$1,000)
Aug 15, 2026$40,795 → $40,295(-$500)
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