Negotiation Guide
Opening Offer
$37,562
Fair Price
$39,062
Walk Away Above
$40,304
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,391
Est. Invoice$38,637
Holdback (est.)$1,246
MSRP (Sticker)$41,545
Asking Price$40,045
Markup-$1,500
Est. Dealer Margin on This Car$2,655
Percentile35% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory89 vehicles
Avg Markup (All Models)-$2,126
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$2,435
Price History
Aug 6, 2026$39,545 → $40,545(+$1,000)
Aug 15, 2026$40,545 → $40,045(-$500)
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