Negotiation Guide
Opening Offer
$38,142
Fair Price
$39,642
Walk Away Above
$40,884
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,913
Est. Invoice$39,176
Holdback (est.)$1,264
MSRP (Sticker)$42,125
Asking Price$41,125
Markup-$1,000
Est. Dealer Margin on This Car$3,213
Percentile99% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$1,972
Avg Markup (Ranger)-$1,000
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$2,068
Price History
Jul 9, 2026$42,125 → $40,125(-$2,000)
Aug 6, 2026$40,125 → $41,125(+$1,000)
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