Negotiation Guide
Opening Offer
$35,659
Fair Price
$37,159
Walk Away Above
$38,502
- • Recent buyers paid ~$2,483 below MSRP
- • Sitting 68 days (avg 45) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,861
Est. Invoice$37,056
Holdback (est.)$1,195
MSRP (Sticker)$39,845
Asking Price$37,845
Markup-$2,000
Est. Dealer Margin on This Car$1,985
Percentile4% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory362 vehicles
Avg Markup (All Models)-$917
Avg Markup (Ranger)-$1,700
% Below MSRP78%
Avg Days to Sell34 days
Avg Sold Markup-$928
Price History
Jul 9, 2026$39,845 → $37,345(-$2,500)
Aug 6, 2026$37,345 → $38,345(+$1,000)
Aug 15, 2026$38,345 → $37,845(-$500)
Cheaper Ranger XL Inventory
Sam Scism Motors, Inc.Farmington, MO
-$2,000$37,66012d
Wagner Ford,
-$2,000$39,54012d
Johnson Sewell FordMarble Falls, TX
-$2,000$33,88512d
Two Rivers Ford, Inc.Mount Juliet, TN
-$2,000$33,50547d
Group 1 Ford of South AustinAustin, TX
-$2,000$33,59059d
Bill White FordMansfield, AR
-$2,000$37,91554d
Bill Knight Ford of StillwaterStillwater, OK
-$2,000$37,67054d
Jack Schmitt FordCollinsville, IL
-$2,000$35,7453d
Suntrup Ford WestportSaint Louis, MO
-$2,000$37,3403d
Jim Trenary Ford, Inc.Moscow Mills, MO
-$2,000$38,0403d