Negotiation Guide
Opening Offer
$35,642
Fair Price
$37,142
Walk Away Above
$38,384
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,663
Est. Invoice$36,851
Holdback (est.)$1,189
MSRP (Sticker)$39,625
Asking Price$37,625
Markup-$2,000
Est. Dealer Margin on This Car$1,963
Percentile4% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)-$2,052
Avg Markup (Ranger)-$1,750
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,576
Price History
Aug 6, 2026$37,125 → $38,125(+$1,000)
Aug 15, 2026$38,125 → $37,625(-$500)
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