Negotiation Guide
Opening Offer
$35,762
Fair Price
$37,262
Walk Away Above
$38,504
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,771
Est. Invoice$36,963
Holdback (est.)$1,192
MSRP (Sticker)$39,745
Asking Price$38,245
Markup-$1,500
Est. Dealer Margin on This Car$2,475
Percentile35% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory126 vehicles
Avg Markup (All Models)-$2,002
Avg Markup (Ranger)-$1,200
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,526
Price History
Aug 6, 2026$37,745 → $38,745(+$1,000)
Aug 15, 2026$38,745 → $38,245(-$500)
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