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Deal Sheet: 2026 Ranger XL
Heritage Valley Ford, Inc. · Putnam, CT · VIN: 1FTER4PH5TLE18314
Negotiation Guide
Opening Offer
$36,375
Fair Price
$37,875
Walk Away Above
$39,220
- • Recent buyers paid ~$2,483 below MSRP
- • Sitting 68 days (avg 45) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,509
Est. Invoice$37,725
Holdback (est.)$1,217
MSRP (Sticker)$40,565
Asking Price$39,565
Markup-$1,000
Est. Dealer Margin on This Car$3,057
Percentile99% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory46 vehicles
Avg Markup (All Models)-$2,380
Avg Markup (Ranger)-$1,000
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,000
Price History
Jul 9, 2026$40,565 → $38,565(-$2,000)
Aug 6, 2026$38,565 → $39,565(+$1,000)
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