Negotiation Guide
Opening Offer
$36,437
Fair Price
$37,937
Walk Away Above
$39,179
- • Recent buyers paid ~$2,483 below MSRP
Price Breakdown
Est. Dealer Cost$36,378
Est. Invoice$37,591
Holdback (est.)$1,213
MSRP (Sticker)$40,420
Asking Price$38,920
Markup-$1,500
Est. Dealer Margin on This Car$2,542
Percentile35% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory38 vehicles
Avg Markup (All Models)-$1,789
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$3,060
Price History
Aug 6, 2026$37,920 → $38,920(+$1,000)
Cheaper Ranger XL Inventory
Sam Scism Motors, Inc.Farmington, MO
-$2,000$37,66012d
Wagner Ford,
-$2,000$39,54012d
Johnson Sewell FordMarble Falls, TX
-$2,000$33,88512d
Two Rivers Ford, Inc.Mount Juliet, TN
-$2,000$33,50547d
Group 1 Ford of South AustinAustin, TX
-$2,000$33,59059d
Bill White FordMansfield, AR
-$2,000$37,91554d
Bill Knight Ford of StillwaterStillwater, OK
-$2,000$37,67054d
Jack Schmitt FordCollinsville, IL
-$2,000$35,7453d
Suntrup Ford WestportSaint Louis, MO
-$2,000$37,3403d
Jim Trenary Ford, Inc.Moscow Mills, MO
-$2,000$38,0403d