Negotiation Guide
Opening Offer
$35,257
Fair Price
$36,757
Walk Away Above
$37,999
- • Recent buyers paid ~$2,483 below MSRP
Price Breakdown
Est. Dealer Cost$35,316
Est. Invoice$36,493
Holdback (est.)$1,177
MSRP (Sticker)$39,240
Asking Price$37,740
Markup-$1,500
Est. Dealer Margin on This Car$2,424
Percentile35% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory220 vehicles
Avg Markup (All Models)+$1,248
Avg Markup (Ranger)-$1,167
% Below MSRP60%
Avg Days to Sell30 days
Avg Sold Markup+$171
Cheaper Ranger XL Inventory
Sam Scism Motors, Inc.Farmington, MO
-$2,000$37,66012d
Wagner Ford,
-$2,000$39,54012d
Johnson Sewell FordMarble Falls, TX
-$2,000$33,88512d
Two Rivers Ford, Inc.Mount Juliet, TN
-$2,000$33,50547d
Group 1 Ford of South AustinAustin, TX
-$2,000$33,59059d
Bill White FordMansfield, AR
-$2,000$37,91554d
Bill Knight Ford of StillwaterStillwater, OK
-$2,000$37,67054d
Jack Schmitt FordCollinsville, IL
-$2,000$35,7453d
Suntrup Ford WestportSaint Louis, MO
-$2,000$37,3403d
Jim Trenary Ford, Inc.Moscow Mills, MO
-$2,000$38,0403d