Deal Sheet: 2026 Ranger XL

O. C. Welch Ford · Hardeeville, SC · VIN: 1FTER4PH4TLE39512

Negotiation Guide

Opening Offer

$37,467

Fair Price

$38,967

Walk Away Above

$40,209

• Recent buyers paid ~$2,483 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,305

Est. Invoice$38,549

Holdback (est.)$1,244

MSRP (Sticker)$41,450

Asking Price$39,950

Markup-$1,500

Est. Dealer Margin on This Car$2,645

Percentile35% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1133

Avg Markup-$2,483

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory277 vehicles

Avg Markup (All Models)-$162

Avg Markup (Ranger)-$1,042

% Below MSRP76%

Avg Days to Sell35 days

Avg Sold Markup-$1,314

Price History

Aug 15, 2026$40,450 → $39,950(-$500)

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