Deal Sheet: 2026 Ranger XL

Ray Price Ford · Mount Pocono, PA · VIN: 1FTER4PH4TLE37422

Negotiation Guide

Opening Offer

$36,022

Fair Price

$37,522

Walk Away Above

$38,764

• Recent buyers paid ~$2,483 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,005

Est. Invoice$37,205

Holdback (est.)$1,200

MSRP (Sticker)$40,005

Asking Price$38,505

Markup-$1,500

Est. Dealer Margin on This Car$2,501

Percentile35% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold1133

Avg Markup-$2,483

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory38 vehicles

Avg Markup (All Models)-$1,579

Avg Markup (Ranger)-$1,200

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$2,212

Price History

Aug 6, 2026$38,005 → $39,005(+$1,000)

Aug 15, 2026$39,005 → $38,505(-$500)

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