Negotiation Guide
Opening Offer
$37,232
Fair Price
$38,732
Walk Away Above
$39,974
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,094
Est. Invoice$38,330
Holdback (est.)$1,236
MSRP (Sticker)$41,215
Asking Price$39,715
Markup-$1,500
Est. Dealer Margin on This Car$2,622
Percentile35% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory60 vehicles
Avg Markup (All Models)-$1,783
Avg Markup (Ranger)-$1,250
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$2,053
Price History
Aug 6, 2026$39,215 → $40,215(+$1,000)
Aug 15, 2026$40,215 → $39,715(-$500)
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