Negotiation Guide
Opening Offer
$37,237
Fair Price
$38,737
Walk Away Above
$39,979
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,098
Est. Invoice$38,335
Holdback (est.)$1,237
MSRP (Sticker)$41,220
Asking Price$39,720
Markup-$1,500
Est. Dealer Margin on This Car$2,622
Percentile35% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory339 vehicles
Avg Markup (All Models)-$1,521
Avg Markup (Ranger)-$1,286
% Below MSRP91%
Avg Days to Sell32 days
Avg Sold Markup-$1,406
Price History
Aug 15, 2026$40,220 → $39,720(-$500)
Cheaper Ranger XL Inventory
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Two Rivers Ford, Inc.Mount Juliet, TN
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Bill White FordMansfield, AR
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Bill Knight Ford of StillwaterStillwater, OK
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Jack Schmitt FordCollinsville, IL
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Suntrup Ford WestportSaint Louis, MO
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Jim Trenary Ford, Inc.Moscow Mills, MO
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