Negotiation Guide
Opening Offer
$35,307
Fair Price
$36,807
Walk Away Above
$38,049
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,361
Est. Invoice$36,540
Holdback (est.)$1,179
MSRP (Sticker)$39,290
Asking Price$37,790
Markup-$1,500
Est. Dealer Margin on This Car$2,429
Percentile35% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory254 vehicles
Avg Markup (All Models)-$576
Avg Markup (Ranger)-$1,409
% Below MSRP79%
Avg Days to Sell28 days
Avg Sold Markup-$1,104
Price History
Aug 15, 2026$38,290 → $37,790(-$500)
Cheaper Ranger XL Inventory
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-$2,000$37,66012d
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Johnson Sewell FordMarble Falls, TX
-$2,000$33,88512d
Two Rivers Ford, Inc.Mount Juliet, TN
-$2,000$33,50547d
Group 1 Ford of South AustinAustin, TX
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Bill White FordMansfield, AR
-$2,000$37,91554d
Bill Knight Ford of StillwaterStillwater, OK
-$2,000$37,67054d
Jack Schmitt FordCollinsville, IL
-$2,000$35,7453d
Suntrup Ford WestportSaint Louis, MO
-$2,000$37,3403d
Jim Trenary Ford, Inc.Moscow Mills, MO
-$2,000$38,0403d