Negotiation Guide
Opening Offer
$38,041
Fair Price
$39,541
Walk Away Above
$39,813
- • Recent buyers paid ~$544 below MSRP
Price Breakdown
Est. Dealer Cost$36,077
Est. Invoice$37,279
Holdback (est.)$1,203
MSRP (Sticker)$40,085
Asking Price$40,085
Markup$0
Est. Dealer Margin on This Car$4,009
Percentile100% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold1052
Avg Markup-$544
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell17 days
Dealer Profile
Inventory133 vehicles
Avg Markup (All Models)-$538
Avg Markup (Ranger)-$667
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$870
Cheaper Ranger XL Inventory
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Akins FordWinder, GA
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Weikert Ford IncLake Wales, FL
-$2,000$33,39022d