Deal Sheet: 2026 Ranger XL

Dale Howard, Inc. · Iowa Falls, IA · VIN: 1FTER4PH2TLE44921

Negotiation Guide

Opening Offer

$36,062

Fair Price

$37,562

Walk Away Above

$38,804

• Recent buyers paid ~$2,483 below MSRP

Price Breakdown

Est. Dealer Cost$36,041

Est. Invoice$37,242

Holdback (est.)$1,201

MSRP (Sticker)$40,045

Asking Price$38,545

Markup-$1,500

Est. Dealer Margin on This Car$2,505

Percentile35% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1133

Avg Markup-$2,483

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$2,073

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,025

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