Negotiation Guide
Opening Offer
$36,982
Fair Price
$38,482
Walk Away Above
$39,724
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,869
Est. Invoice$38,097
Holdback (est.)$1,229
MSRP (Sticker)$40,965
Asking Price$38,965
Markup-$2,000
Est. Dealer Margin on This Car$2,097
Percentile4% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory34 vehicles
Avg Markup (All Models)-$1,838
Avg Markup (Ranger)-$1,833
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$2,040
Price History
Aug 15, 2026$39,465 → $38,965(-$500)
Cheaper Ranger XL Inventory
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Two Rivers Ford, Inc.Mount Juliet, TN
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Bill White FordMansfield, AR
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Bill Knight Ford of StillwaterStillwater, OK
-$2,000$37,67054d
Jack Schmitt FordCollinsville, IL
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Suntrup Ford WestportSaint Louis, MO
-$2,000$37,3403d
Jim Trenary Ford, Inc.Moscow Mills, MO
-$2,000$38,0403d