Deal Sheet: 2026 Ranger XL

Rusty Eck Ford, Inc. · Wichita, KS · VIN: 1FTER4PH1TLE42352

Negotiation Guide

Opening Offer

$36,582

Fair Price

$38,082

Walk Away Above

$39,324

• Recent buyers paid ~$2,483 below MSRP

Price Breakdown

Est. Dealer Cost$36,509

Est. Invoice$37,725

Holdback (est.)$1,217

MSRP (Sticker)$40,565

Asking Price$38,565

Markup-$2,000

Est. Dealer Margin on This Car$2,057

Percentile4% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold1133

Avg Markup-$2,483

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory282 vehicles

Avg Markup (All Models)-$2,716

Avg Markup (Ranger)-$1,625

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,763

Cheaper Ranger XL Inventory

Sam Scism Motors, Inc.Farmington, MO

-$2,000$37,66012d

Wagner Ford,

-$2,000$39,54012d

Johnson Sewell FordMarble Falls, TX

-$2,000$33,88512d

Two Rivers Ford, Inc.Mount Juliet, TN

-$2,000$33,50547d

Group 1 Ford of South AustinAustin, TX

-$2,000$33,59059d

Bill White FordMansfield, AR

-$2,000$37,91554d

Bill Knight Ford of StillwaterStillwater, OK

-$2,000$37,67054d

Jack Schmitt FordCollinsville, IL

-$2,000$35,7453d

Suntrup Ford WestportSaint Louis, MO

-$2,000$37,3403d

Jim Trenary Ford, Inc.Moscow Mills, MO

-$2,000$38,0403d