Deal Sheet: 2026 Ranger XL

Chenoweth Ford, Inc. · Clarksburg, WV · VIN: 1FTER4PH1TLE39077

Negotiation Guide

Opening Offer

$36,357

Fair Price

$37,857

Walk Away Above

$39,099

• Recent buyers paid ~$2,483 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,306

Est. Invoice$37,516

Holdback (est.)$1,210

MSRP (Sticker)$40,340

Asking Price$38,840

Markup-$1,500

Est. Dealer Margin on This Car$2,534

Percentile35% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1133

Avg Markup-$2,483

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory51 vehicles

Avg Markup (All Models)-$1,784

Avg Markup (Ranger)-$833

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,544

Price History

Aug 6, 2026$38,340 → $39,340(+$1,000)

Aug 15, 2026$39,340 → $38,840(-$500)

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