Deal Sheet: 2026 Ranger XL

Marchese Ford, Inc. · New Lebanon, NY · VIN: 1FTER4PH0TLE36087

Negotiation Guide

Opening Offer

$36,072

Fair Price

$37,572

Walk Away Above

$38,814

• Recent buyers paid ~$2,483 below MSRP

Price Breakdown

Est. Dealer Cost$36,050

Est. Invoice$37,251

Holdback (est.)$1,202

MSRP (Sticker)$40,055

Asking Price$38,555

Markup-$1,500

Est. Dealer Margin on This Car$2,506

Percentile35% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold1133

Avg Markup-$2,483

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$2,057

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,769

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