Negotiation Guide
Opening Offer
$37,126
Fair Price
$38,626
Walk Away Above
$39,973
- • Recent buyers paid ~$2,483 below MSRP
- • Sitting 68 days (avg 45) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,188
Est. Invoice$38,428
Holdback (est.)$1,240
MSRP (Sticker)$41,320
Asking Price$39,820
Markup-$1,500
Est. Dealer Margin on This Car$2,632
Percentile35% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory107 vehicles
Avg Markup (All Models)-$2,084
Avg Markup (Ranger)-$1,583
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,115
Price History
Jul 9, 2026$41,320 → $38,820(-$2,500)
Aug 6, 2026$38,820 → $39,820(+$1,000)
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