Deal Sheet: 2026 Ranger LARIAT

Ken Garff West Valley Ford · West Valley City, UT · VIN: 1FTER4KPXTLE34054

Negotiation Guide

Opening Offer

$48,371

Fair Price

$49,871

Walk Away Above

$51,166

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$47,214

Est. Invoice$48,788

Holdback (est.)$1,574

MSRP (Sticker)$52,460

Asking Price$51,460

Markup-$1,000

Est. Dealer Margin on This Car$4,246

Percentile99% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory287 vehicles

Avg Markup (All Models)-$2,007

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,506

Price History

Aug 6, 2026$50,460 → $51,460(+$1,000)

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