Deal Sheet: 2026 Ranger LARIAT

Lou Fusz Ford, Inc. · Chesterfield, MO · VIN: 1FTER4KH9TLE38721

Negotiation Guide

Opening Offer

$47,271

Fair Price

$48,771

Walk Away Above

$50,066

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$46,224

Est. Invoice$47,765

Holdback (est.)$1,541

MSRP (Sticker)$51,360

Asking Price$49,360

Markup-$2,000

Est. Dealer Margin on This Car$3,136

Percentile2% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)-$2,722

Avg Markup (Ranger)-$2,000

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,665

Cheaper Ranger LARIAT Inventory

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-$2,000$53,8353d

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-$2,000$50,6303d

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-$2,000$51,5103d

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-$2,000$51,6653d

Conklin Ford NewtonNewton, KS

-$2,000$49,6553d

Riverside Ford of TulsaTulsa, OK

-$2,000$51,6203d

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-$2,000$53,0003d

Cavender Ford of OKCOklahoma City, OK

-$2,000$49,8953d