Deal Sheet: 2026 Ranger LARIAT

Autofair Ford of Haverhill · Haverhill, MA · VIN: 1FTER4KP9TLE29427

Negotiation Guide

Opening Offer

$52,216

Fair Price

$53,716

Walk Away Above

$55,011

• Recent buyers paid ~$2,589 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,675

Est. Invoice$52,364

Holdback (est.)$1,689

MSRP (Sticker)$56,305

Asking Price$54,805

Markup-$1,500

Est. Dealer Margin on This Car$4,131

Percentile27% of inventory is priced lower

Days on Lot59 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)-$1,532

Avg Markup (Ranger)-$1,350

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,710

Price History

Jul 9, 2026$56,305 → $54,305(-$2,000)

Aug 6, 2026$54,305 → $55,305(+$1,000)

Aug 15, 2026$55,305 → $54,805(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$53,8353d

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-$2,000$50,8953d

Lou Fusz Ford, Inc.Chesterfield, MO

-$2,000$49,3603d

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-$2,000$50,6303d

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-$2,000$51,5103d

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-$2,000$51,6653d

Conklin Ford NewtonNewton, KS

-$2,000$49,6553d

Riverside Ford of TulsaTulsa, OK

-$2,000$51,6203d

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-$2,000$53,0003d