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Deal Sheet: 2026 Ranger LARIAT
Cannon Ford of Starkville · Starkville, MS · VIN: 1FTER4KP3TLE33411
Negotiation Guide
Opening Offer
$51,406
Fair Price
$52,906
Walk Away Above
$54,201
- • Recent buyers paid ~$2,589 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,946
Est. Invoice$51,610
Holdback (est.)$1,665
MSRP (Sticker)$55,495
Asking Price$53,995
Markup-$1,500
Est. Dealer Margin on This Car$4,050
Percentile27% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,589
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory58 vehicles
Avg Markup (All Models)-$509
Avg Markup (Ranger)-$1,500
% Below MSRP78%
Avg Days to Sell34 days
Avg Sold Markup-$1,776
Price History
Jul 9, 2026$55,495 → $52,995(-$2,500)
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