Negotiation Guide
Opening Offer
$49,541
Fair Price
$51,041
Walk Away Above
$52,336
- • Recent buyers paid ~$2,589 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,267
Est. Invoice$49,876
Holdback (est.)$1,609
MSRP (Sticker)$53,630
Asking Price$51,630
Markup-$2,000
Est. Dealer Margin on This Car$3,363
Percentile2% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold644
Avg Markup-$2,589
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory40 vehicles
Avg Markup (All Models)-$1,488
Avg Markup (Ranger)$0
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$2,031
Price History
Jul 9, 2026$53,630 → $51,630(-$2,000)
Cheaper Ranger LARIAT Inventory
Mac Haik Ford of HoustonHouston, TX
-$2,500$48,12568d
Golden Circle Ford, ParsonsParsons, TN
-$2,000$53,8353d
Steve Schmitt FordHighland, IL
-$2,000$50,8953d
Lou Fusz Ford, Inc.Chesterfield, MO
-$2,000$49,3603d
Shawnee Mission FordShawnee, KS
-$2,000$50,6303d
Anderson Ford of Grand IslandGrand Island, NE
-$2,000$51,5103d
Hastings FordHastings, NE
-$2,000$51,6653d
Conklin Ford NewtonNewton, KS
-$2,000$49,6553d
Riverside Ford of TulsaTulsa, OK
-$2,000$51,6203d
Bill Knight FordTulsa, OK
-$2,000$53,0003d