Deal Sheet: 2026 Ranger LARIAT

Empire Ford Inc. · Fall River, MA · VIN: 1FTER4KH6TLE40166

Negotiation Guide

Opening Offer

$50,841

Fair Price

$52,341

Walk Away Above

$53,636

• Recent buyers paid ~$2,589 below MSRP

Price Breakdown

Est. Dealer Cost$49,437

Est. Invoice$51,085

Holdback (est.)$1,648

MSRP (Sticker)$54,930

Asking Price$53,930

Markup-$1,000

Est. Dealer Margin on This Car$4,493

Percentile99% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold644

Avg Markup-$2,589

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory298 vehicles

Avg Markup (All Models)-$1,195

Avg Markup (Ranger)-$1,050

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$438

Price History

Aug 6, 2026$52,930 → $53,930(+$1,000)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,6653d

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-$2,000$51,6203d

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-$2,000$53,0003d