Deal Sheet: 2026 Ranger XLT

Cella Ford. Inc. · New Bern, NC · VIN: 1FTER4HPXTLE45112

Negotiation Guide

Opening Offer

$42,358

Fair Price

$43,858

Walk Away Above

$44,987

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,504

Est. Invoice$42,887

Holdback (est.)$1,383

MSRP (Sticker)$46,115

Asking Price$44,615

Markup-$1,500

Est. Dealer Margin on This Car$3,112

Percentile94% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory84 vehicles

Avg Markup (All Models)-$2,054

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$1,783

Price History

Aug 6, 2026$44,115 → $45,115(+$1,000)

Aug 20, 2026$45,115 → $44,615(-$500)

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