Negotiation Guide
Opening Offer
$43,418
Fair Price
$44,918
Walk Away Above
$46,047
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,458
Est. Invoice$43,873
Holdback (est.)$1,415
MSRP (Sticker)$47,175
Asking Price$45,675
Markup-$1,500
Est. Dealer Margin on This Car$3,218
Percentile94% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory159 vehicles
Avg Markup (All Models)-$796
Avg Markup (Ranger)-$1,200
% Below MSRP80%
Avg Days to Sell32 days
Avg Sold Markup-$1,512
Price History
Aug 20, 2026$46,175 → $45,675(-$500)
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