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Deal Sheet: 2026 Ranger XLT
Chula Vista Ford · Chula Vista, CA · VIN: 1FTER4HPXTLE24356
Negotiation Guide
Opening Offer
$43,306
Fair Price
$44,806
Walk Away Above
$46,083
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,624
Est. Invoice$44,045
Holdback (est.)$1,421
MSRP (Sticker)$47,360
Asking Price$45,860
Markup-$1,500
Est. Dealer Margin on This Car$3,236
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory157 vehicles
Avg Markup (All Models)-$2,709
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$1,628
Price History
Jul 9, 2026$47,360 → $45,360(-$2,000)
Aug 6, 2026$45,360 → $46,360(+$1,000)
Aug 20, 2026$46,360 → $45,860(-$500)
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