Negotiation Guide
Opening Offer
$43,013
Fair Price
$44,513
Walk Away Above
$45,789
- • Recent buyers paid ~$2,257 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,359
Est. Invoice$43,770
Holdback (est.)$1,412
MSRP (Sticker)$47,065
Asking Price$45,565
Markup-$1,500
Est. Dealer Margin on This Car$3,207
Percentile94% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory362 vehicles
Avg Markup (All Models)-$1,983
Avg Markup (Ranger)-$1,325
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,974
Price History
Jul 9, 2026$47,065 → $45,065(-$2,000)
Aug 6, 2026$45,065 → $46,065(+$1,000)
Aug 20, 2026$46,065 → $45,565(-$500)
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